For anyone who has kids, its highly likely you have heard of Talking Tom, a cat who you take as a kitten and help him grow into a fully grown cat. The formula has been a huge hit and success for Outfit7, the developers of the app with them taking over 5 billion app downloads from the range of Tom games that they have on the market. App Annie, an analytics company say the app is the number 1 game in 135 countries across the globe.
The game is very simple to play and targeted towards the children’s market. To play the game, you take Tom as a young kitten and then over time you help him grow into a larger cat. This is done by feeding, exercising, dressing him and much more. Aside from that there is the option to have fun with Tom where you can do things like poke him, tickle up or surprise him.
So what are the secrets to success? A quora article sheds some light into the phenomenon with Quorans saying that it’s the app’s old fashioned virality that has made it popular. Instead of invites or referrals, players will often show friends and family them playing the app which in turn makes others want to download and experience it. There is also the universal aspect, the majority of children loving having pets and having a sense of responsibility. There are no cultural barriers in wanting to care and look after a small cat. Add to this the game’s exceptional simplicity where children can learn how to play in minutes and it is a formula for success.
A video posted to Youtube by Outfit7 shows the true enormous success of the app, 5 billion downloads for an app is no small number and one many app developers would dream of having.
Talking Tom and Friends isn’t just a collection of apps, spinoff’s of the game include a Disney animated web series, t-shirts, board games, speaking teddy bears and much more. Below is a clip of the first Episode from Disney’s Talking Friends named Attack of the Tech!
When it comes to awards, the Talking Tom apps win big. At the Tabby awards, a global competition for the best tablet app, it received the “Best iPad Game: Kids, Education & Family“. The Disney webseries also took the Best Animated Series at the 2016 Cablefax Awards.